EveryChild's Ukraine Campaign on Child Abandonment received awards for effectiveness
In December - EveryChild Ukraine & PROVID information campaign on Prevention of child abandonment "Want to meet" implemented last year won prestigious silver EFFIE Award (it was the only award given to social projects) in the first international competition in Ukraine, estimating not only creative finds but also effectiveness of expenses of advertisers on advertising.
The Effie Awards rewards the most successful advertising campaigns, conducted at the Ukrainian market. In order to win the Effie Awards, a campaign must conform to requirements of competition and achieve a success in realization of the put aims. A campaign must harmoniously unite all disciplines which are included in the successful marketing program: planning, market researches, medias and creative management, management accounts. Participants, applying on victory must show partnership between an agency and client in creation, management and construction of campaign.
Campaign "Want to meet' also won 1st place in category "Best outdoor advertisement" and second place in category "Complex social communication campaigns" in 4th National Social Advertisement Festival, which took place in December in Kyiv.